Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy

Articles

• The Effect of Price and Product Quality on the Decision to Purchase Ventela Shoes in Banjarmasin City

  Muhammad Lukman Husaini, M. Hasanur Arifin, Rizki Muslim Hidayat, Humaidi (Author)

  1-13

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• The Influence of Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), BI Rate and Inflation on Return on Assets (ROA) in BUMN Banking (BRI, Mandiri, BNI & BTN) Period 2014 –2019

  Rizky Akbar, Sugiharto, Rasyidi, Noor Hidayati (Author)

  14-27

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• The Influence of Product Quality, Price and Brand Image on Decision to Purchase Matic Honda Scoopy Motorcycles during the Pandemic Period in Wanasari Village, Sungai Loban District, Tanah Bumbu Regency

  Ni Putu Nita Lestari, Setio Utomo, Fitriyadi, Siti Rusidah (Author)

  28-38

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• The Effect of Sponsorship Events and Prices on Interest in Buying Sampoerna A-Mild Cigarettes in Banjarmasin City

  Nur Azizah, M. Hasanur Arifin, Setio Utomo, Humaidi (Author)

  39-49

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• Promotion Strategy In increasing sales of Ivory Coast Palangkaraya Car Wash Services

  Muhammad Hasan Guzaiman, Rasyidi, Setio Utomo, Maryono (Author)

  50-56

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• Effect of Current Ratio and Debt to Equity Ratio on Return on Assets (ROA) in food and beverage sub-sector companies for the period 2015-2021

  Nadia Ulfah, M. Hasanur Arifin, Sugiharto, Setio Utomo (Author)

  57-66

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