The Effect of Price and Product Quality on the Decision to Purchase Ventela Shoes in Banjarmasin City
DOI:
https://doi.org/10.20527/qvd0vn28Keywords:
Price, Product Quality, Purchase DecisionAbstract
Abstract: The development of increasingly complex consumer needs and increasingly sharp market competition causes many things to influence consumer purchasing decisions for a product. This study aims to determine the effect of price and product quality partially and simultaneously on purchasing decisions. This study uses a quantitative approach with the type of explanatory research. Respondents in this study were buyers and users of Ventela shoes in the city of Banjarmasin who were taken using purposive sampling technique. So that 120 respondents who are buyers and users of Ventela shoes are obtained as research samples. The type of data used is sourced from primary data obtained from the distribution of questionnaires. Data analysis used descriptive analysis and multiple linear regression analysis. Data processing was carried out using SPSS 26 for windows computer software. The results showed that partially the price variable (X1) had a significant effect on purchasing decisions (Y) with a significant value of 0.000 <0.05, the value of t arithmetic was 3,721 > t table 1,980 and a large effect of 33.3%, product quality (X2) has a significant effect on purchasing decisions (Y) with a significant value of 0.000 <0.05, the value of t arithmetic is 5.215 > t table 1.980 and the influence is 46.7%. Simultaneously, the price variable (X1) and product quality (X2) have a significant effect on purchasing decisions (Y) with a significant value of 0.000 <0.05, F count 72.457 > F table 3.07 and a large influence of 52.5%.
Downloads
References
Abdullah, T., & Tantri, F. (2013). Manajemen Pemasaran (2 ed.). Jakarta: PT Raja Grafindo Perasada.
Alma, B. (2011). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Anggraini, R. (2019). “Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Sepatu Converse Pada "Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Sumatera Utara”. Skripsi.
Aprisindo. (2021, April 22). Kemenperind Dorong Pemulihan Industri Alas Kaki dan Kulit Pada Masa Pandemi Covid-19. Retrieved Agustus 04, 2021, from aprisondo.or.id: http://www.aprisindo.or.id/component/content/article/37-daily-news/307kemenperind-dorong-pemulihan-industri-alas-kaki-dan-kulit-pada-masapandemi-covid-19
Assauri, S. (2013). Manajemen Pemasaran. Jakarta: Rajawali Pers.
Barnard, M. (2007). Fashion Sebagai Komunikasi. Jalasutra.
BPS. (2021). Rata-Rata Upah/Gaji (Rupiah), 2020-2021. Retrieved Agustus 04, 2021, from bps.go.id: https://www.bps.go.id/indicator/19/1521/1/rata-rataupah-gaji.html
Deisy, M., Lapian, J., & Mandagie, Y. (2018). Analisis Citra Merek, Harga Produk Dan Kualitas Terhadap Keputusan Pembelian Handphone Samsung Pada Seluruh Gerai-Gerai Seluler Di IT Center Manado. EMBA, VI(4).
Dwi, E. (2021, Mei). Tempat Kumpul Wajib Para Kolektor, Ini 5 Event Besar Sneakers Indonesia. Retrieved Agustus 04, 2021, from urbanisia.com: https://www.urbanasia.com/tempat-kumpul-wajib-para-kolektor-ini-5event-besar-sneakers-indonesia-U30708
Ehsani, Z., & Hossein, M. (2015). Effect of quality and price on customer satisfaction and commitment in Iran auto industry. International Journal of Service Science, Management and Engineering, 1, No. 5. Febrianto, F. X. (2019). “Pengaruh Harga, Kualitas Produk, dan Pelayanan Terhadap Keputusan Pembelian Produk Fesyen Melalui Media Sosial di Yogyakarta”. Skripsi.
Ferris, S., & Benstock, S. (2001). Footnotes: On Shoes. Rutgers University Press. Ghozali, I. (2009). Aplikasi Analisis Multivariate Dengan Program SPSS (4 ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS (8 ed.). Semarang: Badan Penerbit Universitas Diponegoro.
GoogleTrends. (2021, Agustus). Trends Sepatu Lokal Satu Tuhun Terakhir. Retrieved Agustus 04, 2021, from trends.google.co.id:https://trends.google.co.id/trends/explore?geo=ID&q=sepatu%20ventela,sepatu%20compass,sepatu%20geoff%20max,sepatu%20patrobas,sepatu%20brodo
Hendra, & Idris. (2013). Manajemen Pemasaran (1, Cetakan Pertama ed.). Yogyakarta: Graha Ilmu.
Ibrahim, I. S. (2007). Budaya Populer Sebagai Komunikasi: Dinamika Popscapedan Mediascape di Indonesia Kontemporer. Yogyakarta: Jalasutra.
Imaningsih, E., & Rohman, S. (2018, Juli). “ The Model of Product Quality, Promotion, Price, and Purchase Decisions”. Ekonomi, XXIII(02), 260-271.
Karina, W. (2018). Pengaruh Brand Image (Citra Perusahaan, Citra Produk, dan Citra Pemakai) Terhadap Keputusan Pembelian Produk Tepung Beras Rose Brand (Studi Pada Konsumen di Pasar Lama Kota Banjarmasin). In Skripsi. Banjarmasin: ULM.
Kompas. (2021, Maret 26). Apa itu Produksi Massal? Retrieved Agustus 04, 2021, from kompas.com: https://www.kompas.com/skola/read/2021/03/26/153614869/apa-ituproduksi-massal
Kotler, P., & Armstrong, G. (2012). Prinsiple of Marketing. New Jersey: Prentice Hall.
Kotler, P., & Keller, K. (2016). Prinsip-Prinsip Pemasaran (13 ed.). Jakarta: Erlangga.
Lestari, R. W., & Wahyuati, A. (2020). “Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Sepatu Converse Pada Mahasiswa Stiesia Surabaya”. Jurnal Ilmu dan Riset Manajemen, 9(7).
Liliana, D., & Stella, N. (2018). “Pengukuran Aspek Kepuasan Konsumen Le Fluffy Dessert”. Jurnal Bisnis Terapan, 02(01).
Manroe, K. (2005). Princing: Making Profitablr Decisions (3 ed.). New York: Mac Milan.
Monks, F., Knoers, A., & Haditono, S. (2006). Psikologi Perkembangan Pengantar Dalam Berbagai Bagiannya. Yogyakarta: Gadjah Mada University Press.
Muliasari, D. (2019). “The Effect of Product Price and Product Quality on Purchasing Decisions for Samsung Brand Handphones Among Stie aas Surakarta Students”. International Journal of Ekonomics, Business and Accounting Research (IJEBAR), III(4).
Peter, J., & James, H. (2004). Marketing Management Knowledge & Skills (7th ed.). Singapore: Mc Grow Hill International Edition.
Prabowo, R. E., Indriyaningrum, K., & Setyani, A. D. (2020). “Pengaruh Citra merek, Persepsi Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Olahraga Merek Adidas (studi di Kota Semarang)”. Majalah Ilmiah Solusi, 18(4).
Prawirosentono. (2004). Manajemen Pemasaran (1 ed.). Yogyakarta: BPFE.
Priyandono, T. E. (2014). Komunikasi Dalam Keberagaman. UPI Bandung: Departemen Ilmu Komunikasi FPIPS.
Ramli, R. (2018). Pengaruh Harga, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Fladeo. Equilibiria, 5(2).
Salvatore, D. (2005). Ekonomi Manajerial (2 ed.). Jakarta: Salemba Empat.
Schiffman, L., & Kanut, L. (2000). Consumer Behaviour (5 ed.). New Jersey:Prentice-Hall Inc.
Setiadi, N. (2003). Perilaku Konsumen. Jakarta: Kencana.
Shopymatic. (2021, Desember 28). 10 Kategori Produk Terlaris Shopee 2021. Retrieved Januari 2, 2022, from Shopymatic.com: https://www.shopymatic.com/10-kategori-produk-terlaris-shopee2021.html
Sugiyono. (2012). Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. (2015). Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Susanti, Puspita. (2019) Ventela Brand Sepatu Lokal yang Lagi Naik Daun. Retrieved Agustus 06, 2021, from djawanews.com: https://djawanews.com/fashion/ventela-brand-sepatu-lokal-yang-lagi-naikdaun-7894
Tjiptono, F. (2012). Service Management Mewujudkan Layanan Prima. Yogyakarta: CV Andi Offset.
Tjiptono, F., & Gregorius, C. (2012). Pemasaran Strategic. Yogyakarta: ANDI.
Wikipedia. (2021, Juli 23). Sneakers. Retrieved Agustus 04, 2021, from wikipedia.org: https://id.wikipedia.org/wiki/Sneakers
Wynstra, F., Anderson, J., & Thompson, J. (2000). Combining Value and Price to Make Purchase Decisions in Business Markets (Online). Internasional Journal of Research in Marketing 17, 307-329.
Zeithaml, V., & Bitner. (2012). “Problems and Strategies in Services Marketing”. Jurnal of Marketing, 49.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Muhammad Lukman Husaini, M. Hasanur Arifin, Rizki Muslim Hidayat, Humaidi (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
