Pengaruh Kualitas Pelayanan, Kualitas Produk, Lokasi dan Harga Terhadap Minat Beli Di Toko Bangunan Gemilang Kota Banjarmasin
DOI:
https://doi.org/10.20527/jbp.1414i2.92Keywords:
Service Quality, Product Quality, Location, Price, Purchase InterestAbstract
Abstract: The approach used in this research is to use quantitative research regarding the analysis of the influence of service quality, location, product quality and price on consumer repurchase interest at Depo Gemilang. Banjarmasin City With a population of all buyers or customers who buy building materials at the Gemilang Depot, Banjarmasin City. The research results show that service quality has a significant positive effect on consumer repurchase interest and product quality has a significant positive effect on consumer repurchase interest
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